XI Mostra Gastronómica de Peixe do Rio do Alandroal

Visual Identity and Communication — 2020

Every year around February, the municipality of Alandroal throws its well known fresh water fish festival, showcasing some of the best dishes and chefs from the region. In a sea fish eating country like Portugal, where fresh water fish has had a bad reputation for years, this event aims at shifting the public’s perspective and turning this product into a regional delicacy. 

For the 2020 edition the design was focused on the event’s main character — the freshwater fish. For each species was made a digital illustration, the species are Carpa, Lúcio-Perca, Achigã, Barbo e Sável.